July 4, 2022

Following BTS’ announcement of a “hiatus,” their administration label HYBE Co. misplaced $1.7 billion in market cap, a large dip that didn’t reverse even after the group clarified, “We’re not disbanding.”

The corporate’s inventory worth plunged a whopping 28%, The New York Occasions studies, reaching an all-time low of about $108 (139,000 gained) per share. HYBE, which was based as Massive Hit Leisure and which rebranded in 2021, made about $1 billion final yr, with BTS alone accounting for a 58% enhance in income over 2020.

The information is seen as a bearish signal for South Korea’s financial system, the place BTS contribute about $3.5 billion yearly. The Korea Tradition and Tourism Institute had thought  that the Bangtan Boys would generate much more revenue as pandemic restrictions loosened, noting that a single BTS live performance may earn $500 million or extra.

On June 14th, BTS launched a video the place they mentioned taking a break to pursue solo tasks. “I believe we must always spend a while aside to discover ways to be one once more,” stated J-Hope. “I hope you don’t see this as a adverse factor, and see it as a wholesome plan. I believe BTS will turn out to be stronger that approach.”

SUGA added, “It’s not like we’re disbanding!” However the announcement was shortly seen by way of a pessimistic lens, and South Korean media linked the hiatus to the oldest member of the group, Jin, who is anticipated to enroll in obligatory army service by the tip of the yr.

In an try and quell their fanbase’s panic, BTS launched a second assertion on June fifteenth, emphasizing that every one seven will “stay lively in numerous completely different codecs,” together with as a gaggle. There could also be much less nervousness among the many BTS ARMY, however HYBE’s inventory worth has not recovered.

This “second chapter” has already begun, and J-Hope is ready to headline the closing evening of Lollapalooza as a solo artist. Final week, the group unveiled the compilation album PROOF.

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