October 5, 2022

It’s Consequence’s fifteenth anniversary, and all September lengthy we’ll be publishing a collection of retrospective items encompassing our publication’s personal historical past — and the leisure panorama usually. At this time, we’re inspecting the methods through which music has modified since Consequence‘s begin in 2007.

Again in 2007, when Consequence was born, the location supplied a customized strategy to music outdoors of the standard construction of leisure running a blog. The mission was to mix a penchant for the underground and impartial with the timeless fervor for mainstream music. Fifteen years later, that mission isn’t as black and white because it as soon as was, as a result of the traces between “underground” and “mainstream” have been blurred and redrawn time and again. And but, as music has shifted and limits modified, Consequence has continued to search out methods to reassess how these adjustments have impacted music and the trade as a complete.

And boy, has music modified for the reason that early days of Consequence. Since we began, we’ve skilled large traits which have modified the tides of music without end, we’ve lived via vital political eras that deeply impacted our tradition, our personal consumption of music has remodeled, and our tastes and wishes as followers have adjusted. Whether or not or not these adjustments are “good” or “unhealthy” is as much as the patron, however one factor is for sure: Music has expanded, in each sense of the phrase, to be extra inclusive, various, and particular, and fewer restricted, inhibited, and rules-driven.

Maybe the largest shift by way of precise sonics and melodies over the past 15 years is clear within the explosion and embracing of 1 style: hip-hop. Throughout the start of hip-hop within the ’80s to its subsequent evolution within the ’90s and ’00s, this was a practice of Black artwork that was simply turning into inseparably tied to Western tradition at massive, however now, it’s fully dominated — and predicted — the dialog. Hip-hop now not exists as a sectioned off style, divorced from the stylings of pop and rock; it is pop and rock, as a result of its dominance is so simple that it turns into a go-to transfer for artists and producers alike.

This isn’t to say that each pop star is rapping now (although many, many do), or that each rock musician is spitting rhymes in regards to the hardships of avenue life (see: Machine Gun Kelly) — it’s a testomony to hip-hop’s international ethos and the way in which our tradition has change into extra conscious of and enthusiastic in regards to the intricacies of Black artwork. As streaming got here to dominate the way in which we consumed music within the mid 2010s, hip-hop turned probably the most listened to style in the US, and finally, the globe.

However the place precisely did hip-hop’s undisputed reign start, and the place does it dwell within the music we hear right now? For starters, there have been fairly just a few pre-2007 pioneers that solely reimagined in style music’s scope. Maybe one of the vital prescient selections was T-Ache’s insistence on utilizing Auto-Tuned vocals. Impressed by dominating ’90s producer Teddy Riley and funk musician Roger Troutman’s use of the “talk-box,” T-Ache noticed the aesthetic potential of pitch-corrected vocals to create a futuristic sheen, and his use of Auto-Tune turned an immediately recognizable trait.

Most people could have criticized T-Ache’s nearly impersonal use of the expertise on the time, however practically 20 years later, it’s one of the vital vital contributions made to in style music, and T-Ache deserves the credit score for seeing creative worth in Auto-Tune’s digitized expression.

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