Nicely, we made it 15 years.
A decade and a half in the past, Consequence was launched with the objective of bridging the worlds of the underground and the mainstream. At the moment, the indie music blogosphere was nonetheless an enormous wonderland of limitless alternatives, the place an undiscovered band may break in a single day on account of a single track add on Hype Machine. But, it was additionally unwelcoming area for followers of already-established mainstream artists. Protection of acts like Phish, Foo Fighters, and Beyoncé was all however nonexistent.
I began this publication (then referred to as Consequence of Sound) to supply a platform for likeminded listeners whose iTunes playlist confirmed no music prejudice. I grew up on Springsteen, tattooed my arm with The Conflict lyrics, and soundtracked my wedding ceremony to the sounds of Kanye West.
On the identical time, my musical lexicon was closely knowledgeable by early Tokyo Police Membership and Voxtrot golf equipment exhibits. The primary live performance I coated on behalf of Consequence was a invoice that includes The Nationwide alongside a then-up-and-coming singer-songwriter named Annie Clark. In school, my evenings and weekends had been primarily reserved for utilizing the in-dormitory file-sharing platform to obtain as a lot unfamiliar music as attainable.
In my late teenagers, there was no place for an individual like me to have interaction with different music followers who spent one evening watching previous YouTube clips of JAY-Z acting at SummerJam, and the following studying Kevin Shields’ Wikipedia web page. My life modified in the summertime of 2006 after I attended Lollapalooza.
Over an especially sizzling and sticky 36-hour span in early August, I discovered myself in a utopia of musical cross-pollination. I had traveled to Chicago largely taken with seeing Purple Scorching Chili Peppers; I walked away a transformed disciple of Damaged Social Scene. Lollapalooza was my first realization that there was an area the place mainstream headliners and underground indie artists may co-exist in excellent concord. Why then was there no such area on the world extensive net?
Quickly after coming back from Lollapalooza, I registered the area title consequenceofsound.web. The remaining is historical past.
For those who’ve been with us lengthy sufficient, you’ve doubtless had your fair proportion of (probably justifiable) gripes about an article (or ten) that we’ve revealed. (We’re approaching almost 100,000 articles, in spite of everything.) During the last 15 years, we’ve diversified our content material, expanded our protection scope, launched new verticals, shortened our title, and experimented with varied methods of presenting information and criticism. There have been missteps alongside the best way; in truth, keep tuned for an article detailing a few of our most regrettable content material choices from through the years.
However I can guarantee you all these years later that Consequence stays true to its central mission of offering a platform of knowledgeable, enthusiastic commentary on a wide-ranging spectrum of music and popular culture.
Over the month of September, we’ll have a good time 15 years of Consequence with a collection of retrospective items encompassing our publication’s personal historical past — and the leisure panorama usually. In the present day, September twelfth, we’re beginning with our new and improved 100 Biggest Albums of All Time checklist. We’ve additionally counted down the highest 75 information of the final 15 years, and commissioned a collection of non-public essays by which our employees displays on their very own private cultural touchstones.
In current day 2022, the indie music blogosphere is a shell of its former self; algorithms and monetary hurdles have claimed far too many publications to call. Whereas it’s true the emergence of net 2.0 platforms like Spotify and different streaming companies provide limitless publicity alternatives, there stays a necessity for curation, a necessity for criticism, and a necessity for journalism. Now, greater than ever, Consequence is dedicated to offering such a platform.
I’d wish to thank Consequence group members previous and current for his or her tireless handwork and unabashed enthusiasm in serving to to construct Consequence into the platform it’s right this moment. And I’d wish to thank the thousands and thousands of music and popular culture followers who’ve referred to as this web site residence over the past 15 years.
I’m not one to relaxation on one’s laurels, so it’s again to work for me. Discuss to you once more in one other 15 years.