Our 2022 Annual Report wraps with the announcement of Louder Than Life as our Pageant of the 12 months. All December lengthy, we’ve been publishing lists and interviews that replicate on the most effective music, movie, and TV of 2022. You could find it multi functional place right here.
In a yr that music festivals have been again in full swing following a shutdown in 2020 and a sporadic return in 2021, followers had loads of selections of the place to spend their hard-earned cash in 2022. For rockers and metalheads, maybe no different vacation spot within the States provided a lineup as sturdy as Louder Than Life, Consequence’s 2022 Pageant of the 12 months.
The four-day fest at Louisville’s Kentucky Exposition Heart boasted headliners 9 Inch Nails, Slipknot, KISS, and Pink Scorching Chili Peppers, along with such acts as Rob Zombie, Alice in Chains, Convey Me the Horizon, Tenacious D, Evanescence, Mastodon, and extra. That alone was seemingly sufficient to attract a whopping attendance of 170,000 over 4 days. However a lineup poster doesn’t a competition make. It takes planning, execution, and even just a little luck to drag off a gathering of this dimension, and Louder Than Life scored on all three.
So far as the luck facet, the climate was phenomenal, a blessing for a competition that has seen its share of meteorological misfortunes up to now. However that half is out of the arms of promoter Danny Wimmer Presents. What’s within the firm’s management is providing followers a memorable expertise whereas conserving the practice rolling for 4 straight days. And that’s the place DWP excelled.
Contemplating that the way forward for music festivals have been up within the air when the live performance trade shut down two years in the past, it’s nothing in need of superb that Louder Than Life broke its attendance document in ’22. “We by no means feared that festivals wouldn’t be coming again,” Danny Wimmer Presents Chief Advertising and marketing Officer Chamie McCurry tells Consequence. “It was the worry of the unknown of the timing and data, and the way it was altering so quickly. We all the time had our eyes on bringing our festivals again.”
One of many points that stood out for Louder Than Life, by way of each the lineup and the staging, was that it rivaled a number of the European festivals that American followers had all the time dreamed about, particularly relating to exhausting rock and steel. Payments for festivals like Obtain, Rock Am Ring, and Hellfest have left US followers drooling, however this yr’s Louder Than Life was lastly in a position to deliver an identical expertise stateside.