M.I.A. takes on influencer tradition with the discharge of her new single “Standard,” the most recent preview of her upcoming album MATA. The observe arrives with a creepy music video starring an “influencer-bot-in-training” fittingly named M.A.I.
Over an uptempo dance beat propelled ahead by tribal drums and celebratory horns, the British-Tamil artist sarcastically regurgitates empty phrases that always pour out of the mouths of influencers. “Love me like I like me,” she sings on the refrain. “Abruptly it’s about me/ You wanna be round me/ ‘Trigger I like myself/ I’m dwelling my finest life.”
Within the music video, M.I.A. trains her robotic counterpart by displaying M.A.I. find out how to dance extra fluidly and rap alongside to “Standard.” At one level, meaning lowering the influencer bot’s display time. By the top of the clip, the fed-up musician decides it’s all an train in futility. Watch the Arnaud Bresson-directed clip under.
Although MATA doesn’t have a correct launch date as of but, M.I.A. launched the primary style of the album, “The One,” in Might. It marks her first full-length since 2016’s AIM and can be the start of a freshly-inked world cope with Island Data.
In 2020, M.I.A. launched the loosie “OHMNI 202091” earlier than teaming up with Travis Scott and Younger Thug on “FRANCHISE.” That very same 12 months, she was awarded the Most Glorious Order of the British Empire by Prince William for her “companies to music” in Nice Britain. Final 12 months, she entered the world of NFTs by promoting her digital art work.