September 24, 2022

One of many main visible inspirations for Mura Masa‘s album demon time was none aside from Sonic the Hedgehog. “There was a picture of Sonic the Hedgehog that I had remembered seeing years in the past and I used to be like, ‘That looks like a cool pose,’” says the songwriter and producer born Alex Crossan. “He’s acquired this round look, his footwear are form of bending round… it turned a muse of mine.”

The picture was so influential for Crossan that he recreated it for demon time‘s album cowl — however past the contorted, warped aesthetic, Crossan was drawn to the “joyfulness” he’s projecting, the frenetic ecstasy that Sonic embodies.

With demon time (out Friday, September sixteenth), Crossan had a easy goal: create one thing enjoyable. However “enjoyable” continues to be a little bit of a obscure descriptor — for an digital producer who got here up throughout EDM’s Prime 40 dominance in 2015, Mura Masa’s early dancefloor jams had been completely enjoyable of their essence. Even when he shifted types dramatically for the introspective, alt rock-inspired R.Y.C., enjoyable was nonetheless aside of the equation, particularly on the raucous “Deal Wiv It,” that includes Slowthai.

However there’s a extra devilish vitality to demon time (Crossan’s third album as Mura Masa), a sound that reverberates from the again rooms of golf equipment, fairly than the dancefloor. His company and collaborators — at all times stellar on Mura Masa albums — are as various as ever, with every offering an angle that may change from suave to brash in a matter of seconds. Along with common collaborators like PinkPantheress and Slowthai, demon time options some rousing verses and vocal work from Lil Uzi Vert, Shygirl, Channel Tres, and Isabella Lovestory, in addition to some burgeoning artists like Leyla and BAYLI.

And although Crossan didn’t get the complete alternative to tour in assist of R.Y.C. — which he had assembled a full stay band forhe’s completely satisfied to have been again on the street this summer season bringing demon time‘s bangers to festivals and dancehalls alike. His present at this 12 months’s Mad Cool Competition in Madrid was a career-spanning tent set, and proved how versatile and various his catalog is.

Crossan additionally shares that he’s concerned about assembling his personal competition: “After I make an album, it is a competition,” he tells Consequence, “I’m reserving all these completely different artists and giving them platforms to form of do their factor on. So it might make sense to do a demon time competition or one thing… however that’s an entire sinkhole. I actually need to do it, I simply don’t need to be bankrupt — perhaps I’ll work out a option to do it within the spirit of enjoyable.”

Forward of the discharge of demon timeConsequence spoke with Mura Masa concerning the themes behind the album, his varied excellent collaborators, crafting the album in the course of the pandemic, and the fifth anniversary of his self-titled debut album. Learn beneath for the complete Q&A with Mura Masa.


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