February 3, 2023

Welcome to Fan Chant, a weekly column for Okay-pop followers, stans, and newbies alike. Every week, I’ll be rolling out interviews, lists, and every kind of content material to maintain you within the loop on the newest and biggest from our associates in Seoul and past. Additionally, be sure that to subscribe to my companion e-newsletter!

This previous fall in Seoul, the music “Hype Boy” by NewJeans was nothing in need of ubiquitous.

The music was taking part in out there in Insadong, procuring malls in Myeondeong, eating places and comfort shops alongside the Han River, and even pulsing from the brightly coloured bars in Hongdae at evening, hoping to draw clients like me. It appeared like folks throughout demographics have been listening to NewJeans, the freshly debuted group out of ADOR, subsidiary of HYBE, however the hype didn’t keep contained to South Korea.

In just some months since their July 2022 debut, Minji, Hanni, Danielle, Haerin and Hyein have already began to go world, their string of absurdly catchy, hopeful, and youthful singles pulling in listeners with various ranges of curiosity in Okay-pop. Ariana Grande hasn’t given us new music shortly; within the meantime, contemplating queuing up NewJean’s “Cookie.” Nostalgic for lady teams of the early 2000s? “Consideration” is the best way to go. For movie buffs with a eager eye, their music movies are a treasure trove; the newest, “OMG,” deftly references director Park Chan Wook’s 2006 I’m A Cyborg, However That’s OK.  

“OMG” is the main focus monitor for a single album of the identical identify, which was launched on January 2nd and preceded by the equally refreshing “Ditto.” The 2 tracks, “OMG,” with its irresistibly bouncy vibe and “Ditto” with its deconstructed membership beat, handle to offer high-energy sounds and choreography whereas holding the quintet planted comfortably in an appropriately youthful area. The women, whose ages vary from 14 to 18, recall stateside showstoppers like The Cheetah Ladies and Miley Cyrus, acts that outlined coming-of-age for therefore many millennials; whereas loads of Okay-pop lady teams provide high-octane spectacle, NewJeans are the basic, grounded return to type we didn’t know we would have liked.

I linked up with Minji, Hanni, Danielle, Haerin and Hyein to debate the brand new single album, OMG, their budding crew dynamic, their favourite winter soundtracks, and far more. Learn the complete interview with the group beneath.

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