The Las Vegas vacationer trade is taking a fairly large hit this week, because the licensing firm that handles Elvis Presley’s property has blocked the town’s wedding ceremony chapels from utilizing his likeness of their ceremonies.
Because the Las Vegas Overview-Journal studies, Genuine Manufacturers Group (ABG), the corporate that oversees all Elvis-related merchandise, despatched cease-and-desist letters to a number of Sin Metropolis chapels in Could, arguing that unauthorized use of “Presley’s title, likeness, voice picture, and different parts” represent trademark infringement. The corporate counts “Elvis, “Elvis Presley,” and “The King of Rock and Roll” amongst its logos.
The lack of Vegas’ notorious impersonators will doubtless trigger some fairly huge monetary losses, metropolis officers say. The town’s wedding ceremony trade generates $2 billion a 12 months, and Elvis-themed weddings are particularly well-liked. “This couldn’t hit at a worse time. It’s not factor,” Clark County Clerk Lynn Goya, who oversees Las Vegas’ wedding ceremony advertising and marketing marketing campaign, instructed the Overview-Journal. “It would destroy a portion of our wedding ceremony trade. A variety of folks would possibly lose their livelihood.”
Whereas Elvis impersonators can longer carry out at wedding ceremony chapels, Mark Tratos, an area lawyer who helped write ABG’s cease-and-desist letters, mentioned Elvis-themed stage reveals shouldn’t be affected by the order as a result of impersonations inside reside reveals are protected underneath Vegas’ “proper of publicity” statute.
Elvis’ likeness is definitely getting round lately, as Baz Luhrmann has readied a brand new biopic concerning the King. Plus, final 12 months RCA/Legacy Recordings unveiled Elvis: Again in Nashville, a CD field set of the artist’s remaining Nashville studio classes.