November 30, 2022

Billy Eichner’s new movie Bros for Common Footage is likely one of the first homosexual rom-coms to be launched by a significant studio, and its field workplace efficiency will likely be fastidiously watched by studio fits, the LGBTQ+ neighborhood, and anybody else hoping that marginalized voices will get an enormous funds welcome into the mainstream. Sadly, Bros got here in a disappointing fourth place in its first weekend, with solely $4.8 million in ticket gross sales — about 40% lower than anticipated — main Eichner to tweet that straight folks “simply didn’t present up.”

Eichner stars in Bros reverse Luke Macfarlane, and he additionally co-wrote the script with the movie’s director, confirmed hitmaker Nicholas Stoller (Forgetting Sarah Marshall, Neighbors, and each motion pictures’ sequels). Critiques had been principally optimistic, with Bros receiving a 77 on Metacritic and over 90% on Rotten Tomatoes, and as if that weren’t sufficient, it additionally received a lift from “well-known and beloved straight man” Paul Rudd in a brand new installment of Billy on the Road.

However the film confronted a bigoted backlash, together with a overview bomb marketing campaign. And in response to Eichner, the resistance started even earlier than that. “What’s additionally true is that at one level a theater chain known as Common and stated they had been pulling the trailer due to the homosexual content material,” he wrote, including, “Uni satisfied them to not. America, fuck yeah, and so forth and so forth.”

Eichner stated, “That’s simply the world we dwell in, sadly. Even with glowing opinions, nice Rotten Tomatoes scores, an A CinemaScore and so forth, straight folks, particularly in sure components of the nation, simply didn’t present up for Bros. And that’s disappointing however it’s what it’s.”

He concluded, “Everybody who ISN’T a homophobic weirdo ought to go see BROS tonight! You’ll have a blast! And it *is* particular and uniquely highly effective to see this explicit story on an enormous display screen, esp for queer people who don’t get this chance usually. I like this film a lot. GO BROS!!!”

Bros is in theaters now, although it could want an enormous second weekend to remain there. Take a look at Eichner’s Twitter thread under.

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